Search Engine Optimization or SEO is one of the hottest buzz words on the net today. Lot’s of companies sell package services and try and convince you they can get you higher rankings. Really? Don’t be fooled. A recent article by Danny Sullivan should convince you that your web site not only needs fresh content, but it has to be strategic in nature. We know how to provide local relevant content on your site, so your local market can find you….and more importantly…do business with you.
On Page Search Engine Optimization
When we perform on-page optimization we’re combing through your website code to ensure it’s set up in such a way that search engines will not have any problem understanding and navigating it. We’ll also focus on geographical and topical keywords. Search engines classify and rank websites by the topics, depth of content, and how your website is linked together (internal links). We’ll ensure your website clearly communicates what services you provide, and your service area(s) in order to get the most amount of relevant visibility across your target potential customers.
Off Page Search Engine Optimization
Off-page optimization is enhancing the popularity and relevance of a website as far as search engines are concerned. By creating mentions, citations and links around the internet mentioning your website, we’re creating “votes” that the search engines use to understand how popular and trusted your website is. Also by creating topically relevant links we’re also helping the search engines further understand what your site is about.
This aspect of search engine marketing involves getting other websites to link to yours. Most search engines, including Google, use link popularity as part of the algorithms that determine where a site will rank in their listings. However, they also use the quality of the sites that link to yours as a factor in determining page rank. For this reason we have to be discriminating when building links for our clients, and we seek out only high quality, relevant links from trusted sites and avoid what are known as “bad neighborhoods.”
PressProSites optimizes your site for ALL the major search engines, we research the words and longer phrases that people use to search for your products and/or services, and we make sure that these “keywords” appear in the content of your site in the proper density. We build relevant, quality links from other sites pointing to your site. And we engage in off-site SEO efforts, like directory submissions, blogging, press releases, and the publishing of expert articles on appropriate, highly trafficked news hubs. We can also spread the word about your offerings through social networks like Twitter, Facebook, YouTube, and dozens of others.