How Long To Make A First Impression

How Long To Make A First Impression

A recent article written by: Helen Leggatt of Biz Report, It takes a website visitor less than two-tenths of a second to form a first impression, according to recent eye-tracking research conducted by Missouri University of Science and Technology.

However, it takes longer, about 2.6 seconds, for a visitor’s eyes to focus on that area of a website that most influences their first impression.

Using eye-tracking software and an infrared camera the research found that the sections of a website that drew the most interest were:

– Logo – users spent 6.48 seconds focused on this area.

– Main navigation – users spent 6.44 seconds on this area.

– Search box – user spent just over 6 seconds on this area.

– Social networking links – 5.95 seconds were spent focussing on links to sites such as Facebook and Twitter.

– Main image – 5.94 seconds spent looking at this image.

– Main text content – users spent 5.59 seconds with this.

– Bottom of website – users spent 5.25 seconds on this area.

The researchers acknowledge that, because the survey was done among college students, the attention to social networking links may be higher than among the general population.

“We know first impressions are very important,” says Dr. Hong Sheng, assistant professor of business and information technology at Missouri University of Science and Technology.

“As more people use the Internet to search for information, a user’s first impressions of a website can determine whether that user forms a favorable or unfavorable view of that organization.”

A word from – Why and how should this be a factor when using WordPress? WordPress themes are designed for the graphic user in mind. Most themes now are designed with sliders on the main page that (if designed correctly) will capture your readers eye and have them follow to the content.