One of the huge differences in SEO in the coming year, search engines and Google in particular are going to very focused on delivering their users results showing the very freshest, quality website content pages that can.
Web page freshness is a factor in search engine position
Google is already factoring in a web page’s age or when it was last updated as a part of the page scoring process, and is making no secret on how focused it is in looking for fresh content.
Get into the habit of creating fresh content for your website
So getting into the habit of creating quality fresh content for your website can only be a good thing. Note I say “qualtiy” content. Just churning out any old content on hashed together pages from other sources, won’t help and may do harm to your rankings.
It’s easy to take advantage of this change
Google say they make up to 200 tweaks to their search algorithms every year. Often it can be difficult and complex for the website owner to adapt his or her SEO strategy to take best advantage of them.
Make use of your website’s CMS
Not so with this update. Just about every modern website has some form of content management system (CMS), that allows you to edit the web page content and create new pages as often as you wish. This is why WordPress has such an advantage over “ready to order” sites. Intuit, and GoDaddy are infamous for ready to make templates. But do not offer the power WordPress does when it comes to SEO.
Put aside time at least once a week
And that’s exactly what you need to do. Try and put aside some time every week (preferably more than once a week, daily even if you’re a web focused business), that you can spend updating website pages, and creating new ones on topics relating to your business.
This could be anything from a new product or service, some recent news on your company or some tips and guides relating to your products or services.